| Introduction
Machinery
of all types and sizes and wherever they are being operated, would
be unable to function properly if it were not for the presence of
appropriate lubricants reducing the friction and wear, protecting
against corrosion and deposits, provide cooling and generally ensuring
the smooth and trouble free operations
The conditions under which lubricants have to work vary enormously,
and as a result many different types of lubricants are designed
to meet the changing and demanding needs of engine and machinery
manufacturers. These lubricants range from the highly specialized
to the multi-purpose lubricants.
Ever since the company has been established, lubricants used to
constitute a sizable part of its marketing operations. Being built
by Shell, the company used to market Shell lubricants. Later, and
in early 1960's, BP lubricants were also introduced in the market
and became a sister brand to Shell whereby both grades used to be
marketed through our retail network.
Shell and BP Lubricants are rated worldwide amongst the top brands.
By mid 1997, our contract with Shell was over and we were left with
BP lubricants. The range of BP grades marketed by us covers almost
all applications and needs of the local market.
Our target is to regain our leadership in the market through quality
products blended and formulated to the latest technology worldwide
and meeting the latest requirements set by engine and machinery
manufacturers. This is not to mention our keen efforts to maintain
the carefully studied retail and consumer prices and constant monitoring
of the market at all levels. This is conducted through a team of
sales force trained and qualified to provide necessary assistance
and technical support to all our clients.
In fact within the last three years we grew steadily, not only in
the commercial and industrial fields, but as well in the high street
and the service stations. No doubt, this was the result of wise
and effective market strategy along with well planned and executed
programs coupled with intensive efforts that were deployed towards
attaining our set target.
The after sales service that we offer to our clients includes laboratory
testing of used oil samples and setting up oil monitoring programs.
It goes without saying that we market a wide range of products with
the worldwide renowned high technology that BP enjoys. This range
covers lubricants that meet the various applications and demands
of all market segments; namely, automotive, industrial, marine as
well as aviation. The table below lists the lubricants that are
available in stock on regular basis. Other products that are used
for special applications can also be imported on special order.
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